Juma Kasadha

职位:

传播学讲师
学院:

人文学院
办公室:

GEH B404
邮箱:

jkasadha@kean.edu

Educational Background

Ph.D. Media & Communication, City University of Hong Kong

Master of Public Health, The University of Hong Kong

MA. Communication & Media Studies, Cyprus International University

PGD in Management & Teaching at H.E, Islamic University in Uganda

BSc. Mass Communication, Islamic University in Uganda

Biography

Juma Kasadha has over 10 years’ teaching experience at different universities and served as a post-doctoral fellow at his Alma mater, City University of Hong Kong. For 13 years he has practiced journalism and covered: Education, Environment, Politics, Health, ICT, Gender issues, and Post-Conflict Sub Saharan Africa.

His research, located at the intersection of digital technologies with reconciliation, civic engagement and journalism seeks to widen the methodological spectrum of media text analysis. He has presented his findings at top-tier conferences: World Association for Public Opinion Research (WAPOR), International Association for Media and Communication Research (IAMCR), American Association for Public Opinion Research (AAPOR), and Association for Education in Journalism and Mass Communication (AEJMC).

And he has published in top-tier journals: Social Media and Society, International Journal of Environmental Research and Public Health, Journal of Public Affairs, Journalism & Mass Communication Quarterly, Sociology of Health & Illness, Visual Communication, and he reviews for numerous top-tier journals.

Research interests

Computational Social Science (Social Media Analytics);

Public Health, Environmental Communication;

Journalism, Corporate Communication, and Photography;

Branding, Crisis, and Creative communication strategies;

Digital Media—Civic Engagement and Reconciliation;

Digital Marketing Strategies;

Political Communication;

African Cinema Aesthetics.

Publications/scholarly and creative work

Skoric, M. M., Zhang, N., *Kasadha, J., Tse, C. H., & Liu, J. (2022). Reducing the Use of Disposable Plastics through Public Engagement Campaigns: An Experimental Study of the Effectiveness of Message Appeals, Modalities, and Sources. International Journal of Environmental Research and Public Health, 19(14), 8273. (Q1 SSCI)
*Kasadha, J. & Muyingo, R., I, (2022). Photographic Education in Uganda. Photography and Culture. Doi: 10.1080/175 14517.2022.2083372 (Q3 AHCI)
*Kasadha, J. (2022). Digital Reconciliation: A Social Media Reconciliation Model (SMRC). Peace Review. 34(3), 431-439, DOI: 10.1080/10402659.2022.2071587 (Q4 ESCI)
Yasin, M., Alli, A. A., Mutwalibi, N., & *Kasadha, J. (2022). Video conferencing as a teaching mode in higher educational institutions in Uganda: teacher perception. International Journal of Smart Technology and Learning, 3(1), 46-66. https://doi.org/10.1504/IJSMARTTL.2022.128008
*Kasadha, J., & Kantono, R. (2022). Media Representation and its Impact on Female Candidates’ Electability in Parliamentary Elections: A Content Analysis of three Ugandan Newspapers. Journal of Public Affairs. https://doi.org/10.1002/pa.2616 (Q3 ESCI)
Muyingo, R. I., Mpoza, A., & *Kasadha, J., (2020). Coronavirus in the era of digital connectivity: Opportunities and Challenges. Journal of Public Affairs. https://doi.org/10.1002/pa.2246 (Q3 ESCI)
*Kasadha, J., (2020). Digitizing Community Building and Reconciliation in post conflict communities: A case of #Let’sTalkUganda in Northern Uganda. Social Media and Society. 6(2). https://doi.org/10.1177/2056305120924785 (Q1 SSCI)
*Kasadha, J., (2020). Does social media matter in developing democracies? Examining its impact on citizen political participation and expression in Uganda. Journal of Public Affairs, 20(1), [e1981]. https://doi.org/10.1002/pa.1981 (Q3 ESCI)
*Kasadha, J., Zhang, N., Mpoza, A., & Alli, A. A., (2020). The 2020 U.S. Presidential Elections: A litmus test. Journal of Public Affairs. 20(1), [e1994]. https://doi.org/10.1002/pa.1994 (Q3 ESCI)
*Kasadha, J., Alli, A. A., Basuuta, Aisha, K., & Mpoza, A. (2020). Social media taxation and its impact on Africa’s economic growth. Journal of Public Affairs, 20(2), [e2004]. https://doi.org/10.1002/pa.2004 (Q3 ESCI)
*Kasadha, J., (2018). Information technology to support digitally networked action in developing economies: A case of Nyanzi's #Pads4GirlsUg campaign. The Electronic Journal of Information Systems in Developing Countries, 84(1), [e12009]. https://doi.org/10.1002/isd2.12009 (Q2 ESCI)

Selected Book Review Articles

*Kasadha, J. (2023). Trusting the News in a Digital Age: Toward a "New" News Literacy by Jeffrey Dvorkin. Journalism & Mass Communication Quarterly. (Q1 SSCI)
*Kasadha, J. (2023). Book Review: Critical Realism for Health and Illness Research: A Practical Introduction. Health. https://doi.org/10.1177/13634593211065295 (Q2 SSCI)
*Kasadha, J. (2021). Book review: The Unseen Archive of Idi Amin: Photographs from the Uganda Broadcasting Corporation. Visual Communication. https://doi.org/10.1177/14703572211038989 (Q4 SSCI)
*Kasadha, J., (2021). Everything Man: The Form and Function of Paul Robeson by Shana L. Redmond. The Journal of American Culture, 44(2):155-156 https://doi.org/10.1111/jacc.13274 (Q2 ESCI)
*Kasadha, J. (2021). Journalists as Witnesses to Executions: Processing the Viewing Room by Kenna R. Griffin. Journalism & Mass Communication Quarterly. 98(2): 595-596. https://doi.org/10.1177/1077699020984802 (Q1 SSCI)
*Kasadha, J., (2021). MacKellar, C. Cyborg Mind: What Brain-Computer and Mind-Cyberspace Interfaces Mean for Cyberneuroethics. Berghahn Books. 2019. 262pp $135.00/£99.00 Hb Published. ISBN 978-1-78920-014-0. Sociology of Health & Illness. 43: 551-553. https://doi.org/10.1111/1467-9566.13204 (Q2 SSCI)

Selected Book Chapters

*Kasadha, J., (2024). Social media and reconciliation in post-conflict societies. In Skoric, M. M. & Pang, N., (Eds), Research Handbook on Social Media and Society (pp. 98- 111). Edward Elgar
Mpoza, A., Musisi, Y., *Kasadha, J. (2022). Participatory Campaign Approaches in Greening Africa: A Case of 93.1 IUIU FM Go Green Tree Planting Campaign. In: Ogunyemi, K., Atanya, O., Burgal, V. (eds) Management and Leadership for a Sustainable Africa, Volume 2. Palgrave Studies in African Leadership. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-04923-1_12
Skoric, M. M, Tse, C. H., *Kasadha, J., Pui, J. (2021). Fintech, Data Innovation and Privacy in Hong Kong. In Natalie Pang, Christian Echle, Katharina Naumann, & Ming Yin Ho (Eds), Data Security, Privacy and Innovation Capability in Asia Case Studies. (pp.161-191). Konrad-Adenauer-Stiftung Singapore

Selected Book (s)

*Kasadha, J., (2015). The Influence of Hollywood Films on Ugandan Cinema. Saarbrücken, Germany: LAP. ISBN-10: 3659801488

Selected Peer-reviewed conference proceedings

Alli, A. A., *Kasadha, J., & Mugigayi, F., & Walusansa, Y. Y. (2023). A Big Data Adaptability Framework in Developing Democracies, Challenges and Opportunities. In M. Cunningham & P. Cunningham (Eds.), IST-Africa 2023 Conference Proceedings. IST-Africa Institute and IIMC, 2023. ISBN: 978-1-905824-70-0

CONFERENCE PAPERS

Selected Peer Reviewed Conference papers

Alli, A. A., *Kasadha, J., & Mugigayi, F., & Walusansa, Y. Y. (2023). A Big Data Adaptability Framework in Developing Democracies, Challenges and Opportunities. Presented at the 18th Annual Series of Ministerial Level Technology Research Conferences—IST-Africa 2023, Tshwane, South Africa, May 31-June 02, 2023.
Skoric, M., Zhang, N., *Kasadha, J., Tse, C., H., Liu, J. (2022). Reducing the use of disposable plastics through public engagement campaigns: An experimental study of the effectiveness of different types of message appeals, modalities, and sources. Presented at the International Association for Media and Communication Research Annual Conference (IAMCR 2020), Virtual Meeting & Beijing, China, July 11-15, 2022.
*Kasadha, J., & Masood, M. (2020). The “brand” Islamic: Challenges and opportunities for communications. Presented at the International Association for Media and Communication Research Annual Conference (IAMCR 2020), Virtual Meeting & Tampere, Finland, July 12-17, 2020.
*Kasadha, J., Alli, A. A. & Namiyonga, N. K., (2020). Local Governance and Big Data Adaptability in developing democracies in East Africa: Challenges and Opportunities. Presented at the 75th Annual Conference of the American Association for Public Opinion Research (AAPOR), Virtual Meeting, June 11-12, 2020
*Kasadha, J. (2019). Does Social Media Matter in Developing Democracies? Examining its Impact on Citizen Political Participation and Expression in Uganda. Presented at The World Association for Public Opinion Research (WAPOR), Toronto, Canada, May 19-21, 2019.
Alli, A., A., & *Kasadha, J. (2019). Rethinking Local Governance in the Africa’s Developing democracies: A Big Data Perspective for East Africa. Presented at The World Association for Public Opinion Research (WAPOR), Toronto, Canada, May 19-21, 2019.
*Kasadha, J. (2019). The role of inter-ethnic online interactions in reconciling post-conflict societies in Africa. Evidence from Uganda. Presented at The World Association for Public Opinion Research (WAPOR), Toronto, Canada, May 19-21, 2019.
*Kasadha, J. (2019). The role of ICTs in Community Building and Reconciliation in post conflict Northern Uganda: A case of #Let’sTalkUganda". Presented at The International Association for Media and Communication Research (IAMCR) Madrid, Spain, July 7-11, 2019.
*Kasadha, J., & Kantono, R. (2018). Media Representation of Female Candidates in Ugandan Parliamentary Elections: A Content Analysis of three Newspapers. Presented at Association for Education in Journalism and Mass Communication 2018 Conference (AEJMC 2018), Washington, United States.
*Kasadha, J. (2017). Trump Clinton tweets and its effects on public and media perceptions in the 2016 U.S Presidential Campaigns. Presented at the International Association for Media and Communication Research (IAMCR), Cartagena, Colombia, July 16-20, 2017.

Selected non-peer reviewed paper(s)

*Kasadha, J. (2017). The Weight of Words: Social Media and the Power of Language. Presented at Konrad Adenauer Stiftung Social Media Conference 2017: #UgandaSocialMedia, Kampala, Uganda.

PRESENTATIONS, SEMINARS, COLLOQUIA, CURATION & REPORTS

Invited presentations, Seminars & Colloquia

Grow or Thrive: The importance of decolonizing and repositioning African research, Invited speaker at Islamic University in Uganda, RPI Distinguished Scholar Seminar Series, Virtual Meeting, March 18, 2022.
Publish or Perish: The Dynamics of Publications in Academia, Invited speaker at University of Bosaso-Garowe, Seminar Series, Virtual Meeting, March 10, 2022.
Student Journalism and Academics: Mocked by students and stifled by universities, Invited speaker at Islamic University in Uganda-Females Campus on Mass Communication Career Talk, Virtual Meeting, February 11, 2022.
Understanding data exploration, analysis and reporting. Invited speaker at Islamic University in Uganda ICT4D Research Group on ‘(Re)thinking our Research Path’, Virtual Meeting, December 3, 2020
Fostering Impactful Research, Publications and Innovations. Invited speaker at Islamic University in Uganda ICT4D Research Group on ‘Manuscript Writing and Publication’, Virtual Meeting, August 13, 2020
Social Media and Civic Engagement: Reconciliation, Inclusion and Community Building. At the Fifth CityU Summer School in Social Science Research, City University of Hong Kong, Hong Kong, June 3-7, 2019
A Digitized Uganda: Opportunities and Challenges. Invited speaker at Ugandans in Hong Kong Community on ‘Building a brand: Challenges and Opportunities in the Digital Age’ in Hong Kong, Middle Road Children's Playground, Tsim Sha Tsui, February 25, 2018.
Facts, Freedoms and Rights in a connected World. Invited speaker at Konrad Adenauer Stiftung Social Media Conference on ‘The Weight of Words-Social Media and the Power of Language’ in Uganda, Kampala Serena Hotel, June 22, 2017.
Safe Male Circumcision. Invited Speaker at Baylor College of Medicine Children's Foundation-Uganda on ‘Safe, Voluntary, Informed Male Circumcision: An HIV Prevention Approach for Rwenzori Region’ in Mulago Hospital, Kampala February 10, 2016.
Audio-Visual Documentation in Participatory Democracy & Governance. Invited Speaker at Actionaid Uganda-Pallisa, Local Rights Program (LRP) on ‘Media: Scaling to the 21^st Century Trends’ in Eastern Uganda, Pallisa; April 9, 2015.
University experiences and Students’ Expectations. Invited speaker at Livingstone International University on ‘Merging a student’s Economic hopes in an Academic Life: A personal Experience’ in Eastern Uganda, Mbale; March 4, 2015.
The Future of our Children. Invited speaker at Bugisu High School on ‘A reflection from the past to the Present’ in Eastern Uganda, Mbale; March 8, 2015.
My Tree Your Tree Environmental Conservation campaign. Invited speaker at United Nations-Karamoja Team Meeting on ’93.1 Go Green Tree Planting Campaign’ in Moroto, Karamoja Region; September 25, 2014.
Master classes on Light and Sound Management. Volunteer Speaker at Uganda Communications Commission 2^nd Film Festival on ‘Mastering Light for better Filming’ in Uganda, Grip and Sparks Gaffer, Kampala; August 25-29, 2014.
The Threats and Opportunities of Social Media: Uses and Abuses. Invited Speaker at Islamic University in Uganda during the Students’ leadership Training, at IUIU Main Campus, Mbale Eastern Uganda, August 12-14, 2014.
Connecting with Street Kids: Photo Storytelling Workshop. Invited Speaker at Child Restoration Outreach on ‘Using photography to empower street children after LRA War’ in Northern Uganda, CRO-LIRA offices, October 3, 2010.

Project Reports

Marko M. Skoric, Chun Hong Tse, *Juma Kasadha, Jeremy Pui (2021). Fintech, Data Innovation and Privacy in Hong Kong Project funded by Konrad Adenauer Foundation under Data and Innovation in Asia-Pacific
Marko Skoric, Nan Zhang, *Juma Kasadha, Chun Hong Tse, & Jing Liu (2021). Promoting Pro-Environmental Behaviours Through Public Engagement Campaigns: Reducing People’s Reliance on Single-Use Plastics via Persuasive Messages Project funded by the Environment and Conservation Fund, The Government of Hong Kong SAR

Curated/Exhibited works

*Kasadha, J., Mpoza, A., Mbazzaki, M., Nagadya, S., Musisi, Y., Guma, H., & Kantono, R. (2016). Students’ Skill Enhancement: A joint responsibility. Islamic University in Uganda-Management Shade, Mbale, Uganda.
*Kasadha, J., Mpoza, A., Mbazzaki, M., Musisi, Y., Guma, H., & Muyingo, R. I. (2015). Celebrating Contemporary Photography: Its Challenges and Opportunities. Islamic University in Uganda-Management Shade, Mbale, Uganda.