Communication (M.A.)

★Full-time ★Part-time

Expected Length: 1.5-2 years

Entry Date: September 2026

Credits: 33 credits

Course Arrangement: Monday to Friday (Specific course arrangements will be adjusted in accordance with actual enrollment conditions)

Language of Instruction: English

Program Description

The Wenzhou-Kean University Communication (M.A.) program integrates the fields of human communication and organizational behavior, leadership and management, as well as cultural and media studies. It is designed to offer students a comprehensive and systematic academic perspective on Communication, with a particular emphasis on organizational communication. The program aims to cultivate advanced professionals who possess both solid theoretical foundations and strong practical competencies.

Drawing upon the cross-cultural educational strengths of Sino–U.S. cooperative education at Wenzhou-Kean University, the program is committed to preparing highly qualified graduates equipped with rigorous disciplinary knowledge and professional communication expertise to serve communities, industries, and governmental institutions with a global outlook. Delivered entirely in English, the program is supported by a diverse international faculty. Through a curriculum that combines core required courses in organizational communication and leadership with a broad range of elective offerings in journalism, media studies, and media production, students systematically develop both conceptual understanding and applied skills in intercultural communication.

The program requires the completion of a master’s thesis. Through structured training in research methodologies and opportunities to participate in research assistantships, students strengthen their scholarly competencies and establish a solid foundation for pursuing doctoral studies at leading international universities or exploring other advanced academic pathways.

By integrating theoretical rigor with practice-oriented instruction, the curriculum ensures that graduates are equipped with strong academic literacy and professional expertise. Upon completion, graduates are well prepared to pursue careers in media, public relations, management, and related fields, or to continue their academic development through advanced research and further study.

Admission Requirements

An officially certified bachelor’s degree certificate (Applicants who are currently enrolled should provide an official certificate of enrollment verification).

Applicants who graduated from institutions in Mainland China must complete degree verification through CHSI (China Higher Education Student Information) at https://www.chsi.com.cn.
Applicants who graduated from institutions outside Mainland China and outside the United States must obtain credential evaluation through NACES (https://www.naces.org). Please ensure that a course-by-course evaluation report is selected.
Official transcripts from all colleges or universities attended, cumulative grade point average (GPA) of 3.0 or higher (lower GPAs will be considered based on strength of overall application)
Two letters of recommendation.
A personal statement.
A current résumé or curriculum vitae.
Official score reports from TOEFL, IELTS, or Duolingo English Test taken within the past two years.
*TOEFL iBT / TOEFL at home: 79, paper-based: 550; IELTS: 6.0; Duolingo English Test: 105.For TOEFL exams taken after January 21, 2026, a minimum total score of 4 (under the new banding scale) will be required.
An interview may be required at the discretion of the department, if deemed necessary.

Curriculum & Academic Standards

Required Coursework:

Course Code	Course Title	Credits
COMM5002	QUANTITATIVE RESEARCH METHODS IN COMM	3
COMM5005	INTERPRETIVE RESEARCH METHODS IN COMMUN	3
COMM5004	ORGANIZATIONAL COMMUNICATION THEORY	3
COMM5006	ORGANIZATIONAL CULTURE	3
COMM5800	THESIS	6

Elective Coursework:

Course Code	Course Title	Credits
COMM5001	ADV THEORIES/INTERPERSONAL COMMUNICATION	3
COMM5003	STRATEGIC COMMUNICATION CONSULTING	3
COMM5007	CURRENT ISSUES IN ORGANIZATIONAL COMM	3
COMM5009	PUBLIC RELATIONS THEORY, STRATEGY AND MANAGEMENT	3
COMM5010	CURRENT ISSUES /COMMUNICATION & CULTURE	3
COMM5011	CORP COMM MNGT	3
COMM5012	SMALL GROUP DECISION MAKING AND LEADERSHIP	3
COMM5013	MOTIVATIONAL SPEAKING PRACTICES	3
COMM5014	SPEECH WRITING AND PRESENTATION COACHING	3
COMM5016	CURRENT ISSUES IN APPLIED COMMUNICATION	3
COMM5020	COMMUNICATION AND LEADERSHIP	3
COMM5021	COMM TRAINING AND DEVELOPMENT	3
COMM5216	INTL BUSINESS COMM	3
COMM5225	CORPORATE AD PRINCIPLES	3
COMM5280	NEWS LITERACY	3
COMM5425	NONVERBAL COMMUNICATION	3
COMM5510	COMMUNICATION & POPULAR CULTURE	3
COMM5525	COMMUNICATION AND TECHNOLOGY	3
COMM5535	CRISIS COMMUNICATION	3
COMM5540	COMMUNICATION AND CONFLICT RESOLUTION	3
COMM5550	MEDIA MANAGEMENT	3
COMM5590	BUS AND PROFESSIONAL COMM	3
COMM5610	COMMUNICATION AND LAW	3
COMM5620	CONVERGENT JOURNALISM	3
COMM5615	COMMUNICATION AND MEDIATION	3
COMM5625	COMMUNICATION AND NEGOTIATION	3
COMM5626	MULTICULTURAL COMM/CONFLICT RESOLUTION TIONAL CONFLICT RESOLUTION	3
COMM5630	GENDER LANGUAGE & COMMUNICATION	3
COMM5635	PERSUASION	3
COMM5640	PUBLIC RELATIONS CASES	3
COMM5660	PUBLIC RELATIONS	3
COMM5665	PUBLIC RELATIONS WRITING	3
COMM5675	MEDIA ADVERTISING	3
COMM5900	DIGITAL COMMUNICATION	3

Graduation Requirements

In accordance with students’ academic background and performance, and in alignment with the structure of the graduate curriculum, students are required to complete a total of 33 credits. These include 12 credits of required core courses, 15 credits of elective courses within the major, and 6 credits dedicated to the master’s thesis.

Students who fulfill all academic requirements within the prescribed period of study, achieve passing grades in all required coursework, successfully complete and defend the thesis, and meet the program’s academic standards will be awarded the degree of Communication (M.A.) conferred by Kean University (USA).

Program Coordinator's Welcome

The master’s degree program in Communication at Wenzhou-Kean University empowers students to develop a holistic understanding of communication as a vibrant field of research and practice. It not provides excellent preparation for doctoral study, but also equips students with the necessary communication skills to thrive in professional settings. Our program additionally enables students to navigate the intricate dimensions of organisational and strategic communication, pushing for the integration of core study disciplines with a variety of communication and media related electives.

The Communication Department at Wenzhou-Kean University comprises faculty, staff and students with diverse professional and educational backgrounds. Our community fosters opportunities for intellectual inquiry and critical engagement, encouraging students to become reflective practitioners who can face the current challenges and innovations of the globally connected society.

We invite you to join our community and embark on this enriching academic journey.

Agata

Agata Wrochna,

Program Coordinator

Department of Communication

Wenzhou-Kean University

Application Procedure

Step 1: Applicants must register with the Wenzhou-Kean University Graduate Application System (ga.wku.edu.cn) and complete the required information as instructed.

Step 2: Applicants must log in to the Kean University (USA) Graduate Application System (cougarapp.kean.edu/portal/login), complete the required information, upload supporting documents, and submit the online application.

Step 3: Applicants should regularly monitor the Wenzhou-Kean University Graduate Application System for updates regarding application progress and admission decisions.