Communication B.A.(Media and Film)

The Media and Film Concentration focuses on building hands-on competencies in media production and project management, data storytelling and visualization, and AI-enabled media applications. Students will establish a solid theoretical grounding in digital media, independently conceptualize and produce audio-visual works, and carry out community media collaboration projects through real-world practice. The curriculum also hones students’ written, verbal and visual storytelling skills, with systematic training in editing, scriptwriting, social media analytics, broadcast content production and more. Students may freely select electives from other tracks within the media and communication curriculum to expand their intellectual horizons.

Students in the Media and Film Concentration of Communication learn to craft visual narratives and digital content to connect, inspire and resonate with global audiences. Mastering professional competencies in video production, data storytelling and new media expression is essential for career success in film, media and creative industries. At Wenzhou-Kean University, students in this concentration learn from award-winning filmmakers, media producers, data storytelling specialists and communication scholars. They hone their practical skills through shooting short films, developing new media works and running visual projects in real-world media practice. In an era of rapid advances in artificial intelligence and digital media, our students integrate cutting-edge technologies to produce creative audio-visual works. Meanwhile, the Communication Department supports students to secure meaningful internships and prepares them for career paths in film, media and digital creative fields.

Career Prospects

The Media and Film Concentration fully prepares students for diverse career pathways in film and television creation, new media content production, digital communication, brand advertising, media planning, audiovisual directing, social media management, data storytelling visualization, cultural creativity, and cross-cultural media communication. Graduates may secure roles at film studios, media platforms, brand marketing agencies, cultural organizations, corporate and government communications offices, and international media institutions. Typical positions include short-film production, program planning, content directing, new media operation, creative strategy development, media management, and international communication. Students are also well-positioned to pursue postgraduate studies in communication, film studies, digital media and related fields.